We can find that many hip-hop, R & B star and fashion people are wearing New Era Hats in any occasion. We can also look that the well-know brands all over the world join with New Era, bring out cooperate style. This is not as simple as a cap.
In 1920, Ehrhardt Koch formally build the hat company E Koch Cap Co. with only 14 stuffs. In 1922, the name was changed to New Trend. In 1932, the organization designs their first form of a baseball cap, later they had a selective license to start specifically design for Cleveland Indians professional baseball team hat. That is their first specifically design for team. From the mid-1940s, New Trend had offered Cheap New Era caps to many people professional baseball teams. And launched drastic competition to bands, including Wilson, Spalding, Rawlings and so forth. By the end of 1940s, New Era still mainly produced hats that could be adjusted in size. In 1954, they redesigned the design and match colors and renamed this series as 59 Fifty by combining Brooklyn style. In 1965, red bull hats gives caps for 10 baseball Major League teams. and designed the in those times "full closure" caps in 1969. In 1947, it provide caps for 20 to 24 professional baseball Major League teams. In the early 1980s, New Trend not only could provide caps to 23 baseball association teams but additionally got a number of orders from schools, local enterprises, international baseball team, and golf teams and so on.
In 1986, New Era introduced a cap referred to as MLB Diamond Collection section towards the Baseball, plus sold towards the public. This became successful and it even was a fashionable trend during those times to match whatever clothes with New Era hat. In 1993, monster energy hats beated their major competitors thoroughly of that some time and got the Certificate of Profession Supply Factory awarded by America professional baseball Major League.
In 1996, American famous black director Spike Lee asked New Trend to create a red with white words New York Yankees Caps as he directed a show. This made New Trend enjoy great reputation in those times. Inside the American streets, it doesn't matter adults or children, people, every walk of life could see the figures wore New Era Caps.
In 2006, New Era Cap Company moved its headquarters from Buffalo's suburbs to downtown area. Inside the same year, in May the first flagship store was opened from the SOHO district of New York, in November the other flagship store was opened from the New Er March 2007 New Trend was not only strict for design, and was able to innovate. In hat material, based on 100% pure wool, the organization also introduced 100% polyester of the excellent performance like a raw material. This also marks the very first alternation in the traditional hat manufacture after two decades. The third New Era flagship store opened in London in 2007 spring. In August exactly the same year, New Era flagship stores opened in succession in Toronto, Queen Street, Atlanta, Berlin, Birmingham, Japan, Korea etc.
Form New Era hat begun to show up in the film of famous black director in 1996, New Era is not only a commodity that popular in people's life, additionally, it represents a culture plus a fashionable big trend.